Household chemicals from Europe: is it better than Ukrainian?
Content
Features and disadvantages Household chemistry is an inseparable part of the life of every modern person. We use detergents, cleaning powders, washing gels and other products every day to maintain cleanliness and hygiene in our home. In recent years, there has been a steady interest in household chemicals from Europe in Ukraine, which is largely related to the perception of its high quality. But are European household chemicals really that much better? What features and disadvantages does it have, and should foreign products be preferred over Ukrainian-made products?
EUROPEAN HOUSEHOLD CHEMISTRY: FEATURES AND MYTHS
Before delving into the advantages and disadvantages of European household chemicals in detail, it is worth noting that many consumers perceive them as an example of quality. One of the reasons for this relationship is the wide range of products presented in stores and the high level of marketing. However, this is far from always true.
QUALITY AND SAFETY
European quality and safety standards are truly among the strictest in the world. Products entering the EU market must comply with a number of regulations, including environmental regulations and safety requirements for human health. But there are no fundamental differences between the requirements for such products in Europe and Ukraine. Conscious domestic manufacturers also scrupulously treat issues of quality and safety, because this is their reputation.
It is also worth considering that a significant part of European household chemicals presented on the Ukrainian market creates an illegal market here. And this means that she can produce anywhere, from anything and without any control. Contraband goods do not even meet minimum quality standards and can be hazardous to health. When buying such products, the consumer cannot be sure of their safety and effectiveness. In addition, the illegal market contributes to a decrease in confidence in legally produced and imported goods, which negatively affects all industries.
MARKETING EFFECT AND BRANDING
Most well-known European brands invest heavily in advertising and creating an image of their products as innovative and effective. This creates an illusion of superiority for consumers. However, many European brands often produce the same products under different brand names and for different markets, including countries with less stringent quality standards. This means that the products supplied to the Ukrainian market may be significantly worse in terms of their characteristics than similar ones in the EU countries. In other words, well-known brands are far from a guarantee of quality. Don't trust just a trendy name.
UKRAINIAN HOUSEHOLD CHEMICALS: QUALITY AND AVAILABILITY
Despite stereotypes that European products are a priori better, it is worth paying attention to the achievements of Ukrainian manufacturers. In recent years, many domestic companies have taken a significant step forward in terms of the quality and assortment of their products.
For example, MDM Group entered the Ukrainian market more than 20 years ago. And for all the years of its existence, it has an impeccable reputation among consumers and many grateful customers. MDM Group has implemented advanced production technologies that allow us to produce products that meet European standards. This is confirmed by numerous certificates. At the same time, the products of this brand are more adapted to local operating conditions - for example, water features, typical pollution and climatic factors are taken into account.
The catalog of MDM Group presents a wide range of household chemicals, starting from universal detergents (Chistoline Universal) and ending with specific products for combating severe pollution (Chistoline Anti-Grease Extra). With the help of products of this brand, you can maintain perfect cleanliness throughout the house. Among the most popular household goods can be distinguished
Chistoline Bathroom. This tool copes with various types of pollution, in particular with lime scale, urinary stone, rust, etc.
Clean glass. With this product, you can achieve perfect cleanliness and transparency of mirrors and glass without stains and streaks and with a minimum amount of effort.
Phosphate-free washing powder Dast. An ideal choice for everyone who cares not only about the cleanliness of their clothes, but also about the environment. Does not contain phosphates, accordingly, does not pollute wastewater. Provides high quality washing.
Products from MDM Group are not only not inferior to European ones in terms of quality, but also significantly better in price. This is especially important for bulk purchases.
By working directly with this company, you can be sure of the quality of its products and its compliance with standards, as well as receive additional benefits in the form of flexible terms of cooperation and prompt deliveries. In addition, the support of the domestic producer contributes to the development of the economy and the creation of new jobs in Ukraine.
European household chemicals have their advantages, such as strict safety and environmental standards, but they do not always meet the expectations of Ukrainian consumers. Most often, the difference between the products of European and Ukrainian manufacturers is minimal, and sometimes it is completely absent. Contraband goods from Europe, which make up a significant part of the assortment on the Ukrainian market, can be dangerous to health and ineffective in use.
At the same time, Ukrainian manufacturers of household chemicals offer high-quality, safe and affordable products that meet modern standards. It is more profitable for wholesale buyers to cooperate with domestic manufacturers, supporting the development of the national economy and receiving a high-quality product. Therefore, it makes no sense to overpay for a brand and illusory European quality, when Ukrainian products can offer everything necessary to ensure cleanliness and comfort in the home.